Blendtec and YouTube – Why It Works
Social media doesn’t have to strictly rely on Facebook and Twitter. There’s another social media tool that has the potential to be hugely successful if you can manage to get the formula right –...
View ArticleVital Statistics for B2B Social Media
There’s no doubt about the fact that B2B marketing is changing, especially with the increased use of social media. Would you be surprised to learn that B2B companies are actually leading the charge...
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How Social, Mobile, and Video Content Is Influencing B2B Buyers [Infographic]
Last week we discussed how to create a B2B content-centric ecosystem so that B2Bs can be better prepared for today’s B2B buyer. This is a followup post based on a recent IDG study published by BtoB...
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5 Reasons to Use Video in B2B Marketing [Infographic]
It’s no secret that content is a much bigger animal today than it was even a few short years ago. In fact, not long ago content used to be that thing that was always left to the last minute – the one...
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